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Korean skincare: It’s been poppin’ up all over your IG feeds and TikTok FYPs, and the products have become bestsellers—but what’s the idea behind it, and why now? “K-beauty is more than just a trend. It’s a skincare philosophy and way of life,” says Charlotte Cho, co-founder of the incredibly popular Korean beauty site Soko Glam and Korean skincare line, Then I Met You. “It’s more than just steps or sheet masks—it’s how you think about skincare and what works best for your unique skin needs.”
As an emphasis on skin health and early prevention continues to rise in beauty, consumers have flocked to Korean skincare because its traditions and practices align with these ideals. And as the beauty space evolves, the market has been growing quickly. Products for double-cleansing, powerhouse ingredients like snail mucin, and acne-blasting magic known as pimple patches may have been gracing your screens as of late, but many of these are part of Korean beauty rituals that have been passed down for generations. After speaking to Cho and personally testing and reviewing Korean skincare products on the market, I found the very best to try now, below.
Want to know more? Cool, because I highlighted some of the best Korean beauty products around—from brands like Glow Recipe, Dr. Jart+, Peach & Lily, and Saturday Skin—with the help of an expert, my own personal testing, and glowing internet reviews.
