Unexpected news of the week: Virgine Viard leaves the Chanel house

Although there were certain rumours, no one imagined they were true, but just a few hours ago they confirmed the news that has already gone around the globe: Virgine Viard is leaving the creative direction of Chanel . The one who was the right hand of the remembered fashion kaiser, Karl Lagerfeld , and who, after his death in 2019, took the reins of the historic fashion house, is leaving her job. But why has this decision caused such a stir? Because she is not just another artist, she has been part of the Parisian family for three decades, although this season will be the last time she does so.

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Since her solo debut with the Fall/Winter 2019 Haute Couture collection in Paris, she has demonstrated her vast knowledge of the codes and standards that have consolidated the firm since its inception, although it is true that with the passage of time and the hundreds of looks that she has put on international catwalks, she (the first woman to hold this position since its founder, Gabrielle Chanel ) wanted to adapt them to the current lives of women. ” Chanel confirms the departure of Virginie Viard after a rich five-year collaboration as artistic director of the fashion collections, during which she has been able to renew the codes of the house while respecting Chanel’s creative heritage, and almost 30 years within the house,” the maison said in a statement.

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We are faced with a fashion waltz, in which designers come and go (more and more often!) from their positions, leaving the public speechless, as a few weeks ago, when we learned that the Italian Pierpaolo Piccioli would no longer work for Valentino . And, on this occasion, we wonder what happened. Was it a personal decision? Was his vision not working for the new generation and not generating enough sales? Does Virgine have in mind to create her own project or will she take a break from work? Many doubts arise from this division that leaves one of the most important fashion houses in the industry orphaned. Who will take her place? Will it be someone new or a friend of the maison ? We still don’t know, we will have to wait to find out the name that will make her come back stronger.