We enter ‘The Event’: the tribute to beauty starring Eugenia Silva

If we were asked what we look for when choosing a cosmetics brand, we are clear that the commitment to innovation is always one of our premises. Beauty also involves science, and knowing that we put our skin in the hands of the best experts is a requirement. This is when we think of such exceptional firms as Germaine de Capuccini, which has already been successful for 60 years in the world of cosmetics.

And to celebrate their anniversary in style, they organised The Event : an event transformed into an experiential journey to discover the past, present and future of the brand, through its milestones and most emblematic products in 11 ephemeral spaces. A true tribute to the beauty that Eugenia Silva wanted to miss . If you want to relive with us everything that this experience meant, we tell you about it here:

The Made in Spain brand that has conquered the world
Germaine de Capuccini is, nothing more and nothing less, the number 1 brand among beauty professionals in Spain . It is present in more than 70 countries on 5 continents, with 6 international subsidiaries, a great success. And during its six decades of history, the swan brand has managed to transform professional care into an authentic beauty ritual , with exclusive formulas and work protocols that adapt to the needs of the skin at each stage of life.

An event turned into an immersive experience
The Carlos Amberes Foundation was the chosen location for The Event , where we were able to enjoy, among other things, a room dedicated to Germaine de Capuccini’s R&D laboratory. And if there is one thing that the firm stands out for, it is because each treatment is developed with the most advanced cosmetic technology, backed by its results and effectiveness, which represent a real before and after for the skin.